Aluminum smelter in South Africa Essay

We recommend you do not build this new Greenfield primary aluminum smelter in South Africa. In order to achieve a 15% ROI on your investment, you require a long-term average price of $1500 for aluminum. We have estimated that demand for primary aluminum in 5 years will be at $20bn, which will support a market price of around $1490. This heavily builds on the assumption that aluminum inventories will be zero by that time, which depends on a successful implementation of the international Memorandum of Understanding. Historically these non-binding agreements have been very hard to enforce, and so a scenario where supply is far greater than demand is likely, leading to large inventories and lower prices. It is because of this uncertainty that we recommend you do not build the plant. Back-up calculations: 1.ROI calculation: Given investment costs of $1.6bn, full capacity of 466,000 t/year and an ROI requirement of 15%, we calculated that you require a price of $1,500 per ton of aluminum. 2.In the short run, all smelters need to cover variable costs, which include electricity, alumina, other material costs and freight cost. In the long-run, they need to cover total costs. a.The current price ($1,100) covers variable costs for 20 million tons of capacity; the long-run price will have to be higher. b.Smelters may hesitate to scale down production of individual pots, as this will still incur costs of labour or other non-material costs, as well as additional costs in having to rebuild and reline the pots. c.Not all producers are subject to the same pressures, e.g., variable costs differ significantly between different smelters (different size, efficiency, tax breaks, power agreements). Government-run facilities may have more financial support due to their social role in addition to pure production, such as securing raw materials supply for domestic industries, as well as providing jobs for local communities. 3.Given a CAGR of 2% per year, we estimate total aluminum demand to be 27 million tons in 1998. Assuming that inventories are zero, and primary demand accounts for 74% of total supply, this would imply primary demand of 20 million tons. 4.To produce 20 million tons, the price would be around $1,490 per ton. 5.The reduction in inventories and stabilization of the price level depends on the success of the MoU. Other producers may not look favorably on you opening a new smelter when they have had to cut down on production.

How Their Life Influenced Their Poetry

Maya Angelou’s poetry was influenced by the many things that Maya did and had gone through in her life. Mayas depressing and sad childhood also influenced her by creating inspiring poems. Maya had gone through a lot in her in her life when she was young. This helped her write her thoughtful and interesting poems. A poem that was influenced by Mayas life is â€Å"Still I Rise†. Slavery, racism, and discrimination in the poet’s life influenced this poem. â€Å"Leaving behind nights of terrors and fears I rise.Bringing the gift that my ancestors gave, I am the dream and hope of the slaves. † This quote shows you that Maya had a tough time in her life. Maya when she was younger was sent back to live with her mother after her parents divorce and was rapped by her mother’s boyfriend. Several of Mayas uncles murdered her mother’s boyfriend and after this catastrophe Maya didn’t talk much. What helped her escape that loneliness and depressing life was writing poetry. Maya would express her feelings all into a piece of paper and make it into poetry.That’s what helped Maya rise. â€Å"Still I Rise† is a great poem. It shows how strong and brave she was. Angelou wrote this poem expressing that people can say or do what ever they want but you are still going to rise. In other words people can try to hurt you but if you’re proud of your self and proud of whom you are then that will help people back off because they know and can sense that nothing can bring you down. A poem called â€Å"Our Grandmothers† is also a poem that was really influenced by discrimination and racism in Mayas life.Angelou used to be discriminated because of her color and race. Being separated from her mother at such a young age and with a lot of racism going around at that time influenced Maya to write â€Å"Our Grandmothers†. In the poem a woman named Momma is going to be sold by the master away from her children. But Momma tells her children to be strong and say â€Å"I shall not be moved†. My opinion is that the theme of the poem is that no matter who you are, where you come from, or what color or religious you are you are all the same.Everyone is unique and special in their own way. Just because you’re a different color then someone else it doesn’t mean that you have to mistreat or be mean to them. Last but not least is â€Å"Phenomenal†. This poem was influenced by her confidence in life. â€Å"Now you understand just why my head’s not bowed, I don’t shout or jump about or have to talk real loud, when you see me passing it ought to make you proud†. This means that you don’t have to act all crazy, dress up, act up or anything just for people to notice. You should be confident and just be yourself.Being confident will help you get far in life. For example Maya is very confident and she has done a lot of great things in her life. Being con fident and being who she is not acting like someone else helped her achieve it. When Maya Angelou was younger, she loved to work in her grandmother’s store. She loved everything about it and working in the store is what practically made her such a hard worker. Since she was used to working so hard in the store when she grew up most of the things were mostly a piece of cake for her because she was used to it.Also because of Mayas hard work, Maya has achieved a lot of great things in her life. Especially maintaining a baby at a young age by her self before she even graduated from high school. Maya has reached a lot of goals and has accomplished a lot of her dreams because of all the hard work she has done. Maya Angelou is a very lucky woman. She has had an opportunity to become famous and publish her poems into a book. Maya even had the opportunity to write a poem for Clinton who asked her to write one just for the occasion.Maya is an African- American woman that people can lea rn a lot from. Maya Angelou is a very phenomenal and intelligent woman. All of these poems were influenced by Mayas life. Maya has been through out a lot in her life. She is such an incredible poet and woman. She’s so elegant and intelligent. Her intelligence is also what helped her be everything she was and is today. Maya is the poet I chose because of the way she expresses herself in her poems also because of the way Maya makes her poetry sound so interesting and understandable. Throughout her life, she influenced her poems.

Corporate Social Responsibility of China Telecom Dissertation

Corporate Social Responsibility of China Telecom - Dissertation Example Center of discussion in this paper is Corporate Social Responsibility (CSR) that has become a corporate custom. The CSR has been defined as the inclusion of social and environmental concerns into business actions on a voluntary basis. The main purpose of CSR practices is to mitigate the concerns of various internal and external stakeholders and shareholders. The stakeholders have been defined as those who have stakes or interests in companies’ actions and processes. The internal stakeholders include employees. Normally, employees always prefer that their stakes such as rise in salaries, bonuses and fringe benefits must not be violated and they should be appropriately satisfied. The external stakeholders include regulatory authorities, suppliers, financial institutions, local communities, customers, competitors and physical and geographical environment. The regulatory authorities want that the companies must always be transparent and they should comply with the relevant regulat ory requirements. In addition to that, the regulatory authorities expect that the companies should remain responsible corporate citizens. The suppliers expect that the companies must not delay or violate contract terms and they should always process timely payments so that they also become in a position to sustain business relationship with them. The financial institutions want that the companies to pay their outstanding debt and interest payments; the financial institutions always extend credit facility after financial evaluation of the financial statements of the companies.... plifment 50 Supporting Public Events 52 Spreading Healthy Information 52 Guaranteeing Emergency Communications 53 Caring for employees 55 Environment Protection Practices 58 Summary 64 Conclusion and Recommendations 66 References 70 Introduction Corporate Social Responsibility (CSR) has become a corporate custom. The CSR has been defined as the inclusion of social and environmental concerns into business actions on a voluntary basis. The main purpose of CSR practices is to mitigate the concerns of various internal and external stakeholders and shareholders. The stakeholders have been defined as those who have stakes or interests in companies’ actions and processes. The internal stakeholders include employees. Normally, employees always prefer that their stakes such as rise in salaries, bonuses and fringe benefits must not be violated and they should be appropriately satisfied. The external stakeholders include regulatory authorities, suppliers, financial institutions, local co mmunities, customers, competitors and physical and geographical environment. The regulatory authorities want that the companies must always be transparent and they should comply with the relevant regulatory requirements. In addition to that, the regulatory authorities expect that the companies should remain responsible corporate citizens. The suppliers expect that the companies must not delay or violate contract terms and they should always process timely payments so that they also become in a position to sustain business relationship with them. The financial institutions want that the companies to pay their outstanding debt and interest payments; the financial institutions always extend credit facility after financial evaluation of the financial statements of the companies. The local

Dealing with the task of payment of sport in high school Essay

Dealing with the task of payment of sport in high school - Essay Example The reduction of charges, on the current programs, will promote participation of more students in sporting activities. The lower the costs, the more enticing the programs will seem to the students. Relationships and interaction among students, at both school and the community level, will improve because of nondiscriminatory participation in common games (Woods 126). As such, use of communal and school sporting facilities will increase. This will translate to fit and energetic youths and a reduction of the lifestyle diseases. This presents an advantage of reduction of charges (Woods 29). Adversely, a reduction of charges on sports will lead to poor services. Proper and effective maintenance of the sporting facilities may suffer due to the little charged. This will lead to the facilities occurring in run-down conditions. Further, the poor payment to sporting staff and instructors may promote the exodus of this experienced staff to seek well-paying jobs. Districts may raise taxes to bridge the budget deficits arising from reduced charges in a sport. This presents a burden to the taxpayer (Woods 127).In the elimination of some sporting programs, the reflection of the main advantage occurs in the reduction of staff and expensive facilities (Woods 129). The need for large outdoor space, as is the case with sports like football, represents a headache due to limited space. Such games requiring large spaces may give way to games requiring smaller spaces. This further promotes specialization in a sport by the participants.

Reflection Aging Essay Example | Topics and Well Written Essays - 250 words

Reflection Aging - Essay Example A person who does not go through these stages is considered to be experiencing abnormal aging (OConnor, 1994).  . According to Birren & Schaie (2001), normal aging does not involve necessarily becoming senile. Senile can be said to be weaknesses or a disease as one grows old. However, becoming senile is not normal aging. It depends on factors such as food, heredity, social support, mental abilities among others. Normal aging therefore brings about changes in eyesight, taste, smell, brain, heart, body fat, touch and smell among others. Nevertheless, it does not bring any diseases. The physiological change that concerns me the most is the diminished eyesight. The changes in eyesight lead to the loss of the ability to judge depth when objects are near or far. The peripheral vision also decreases leading to blurred vision and even blindness at very advanced ages. Moreover, decreased eyesight leads to decreased clarity of colours. Loss of the eyesight is more worrying than any other changes as it leads to not being able to see clearly or even walk without help. Albert, M. L., Connor, L. T., & Obler, L. K. (2000).  Neurobehavior of language and cognition: Studies of normal aging and brain damage: honoring Martin L. Albert. Boston, MA: Kluwer Academic

The Collapse And Recovery Of Societies Essay Example | Topics and Well Written Essays - 1250 words

The Collapse And Recovery Of Societies - Essay Example He argued that geography had a large role in determining which societies advanced and which stagnated. By advancement, this does not pertain to a Eurocentric thinking, but one where a greater value was placed on societies that were able to defend themselves from the colonization attacks of the Europeans. After all, numerous societies that did not withstand the technology, resources, and diseases of the European conquistadores mostly died out centuries ago. Societies collapsed because of environmental and human-made constraints and problems, and they recovered because of the ability of humans to be flexible and to adapt to their conditions, sometimes to the extent of being inhuman to other human beings. Environmental limitations delayed the growth of societies or led to their collapse. Diamond compared and contrasted the availability of plants and animals that can be domesticated in Europe, Asia, Africa, and Papua New Guinea. He learned that countries with highly advanced societies ha d more domesticated animals and plants. Of the fourteen animal species that can be domesticated, 12 are native to Eurasia (Diamond, 2005, episode 1). South America domesticated the llama, while the farmers of New Guinea domesticated the pig. But pigs cannot plow farm lands, and by the time the Europeans arrived at Papua New Guinea at the 20th century, New Guinean farming depended on their hands (Diamond, 2005, 1). As for the distribution of domesticated plant species in the world, many of them are native to Europe and Asia, such as wheat, barley and rice. Only two plant species are native to Tropical Africa (sorghum and yams), only one is native to the Americas (corn), and one in Papua New Guinea (taro). Australian natives had no domesticable plant available to them (Diamond, 2005, 1). The distribution of natural resources proves that geography consequently affected the interests and activities of the people. Human-made problems contributed to the collapse of civilizations. The sect ion â€Å"Recovery in China: The Ming Dynasty† described the descent of the Mongol’s Yuan dynasty. Some of their major problems are economic and political by nature. Financial mismanagement disabled the state from supporting public goods and services. In addition, political division produced factions among Mongols. Soon, the Mongols left China altogether in a state of financial and political ruin. In the case of the Incas, their civilization died because of the steel technology of the Europeans, among other factors. In Episode 2 of Guns, Germs, and Steel, Diamond (2005) explained the geographical advantages of the Europeans. Geography provided Europe with rich sources of iron and wood, and a climate that suited high-temperature metallurgy (Diamond, 2005, 2). Geography helped the communication of ideas and technologies too. Gunpowder travelled thousands of miles, where it originated from China and exported to Spain (Diamond, 2005, 2). At the same time, the competition i n Europe resulted to a kind of â€Å"medieval arms race† (Diamond, 2005, 2). Pizarro's conquistadors already accessed the latest and best weapons technology: guns and swords (Diamond, 2005, 2). The Incas, on the contrary, did not work on iron as a weapon and did not have access to gun power (Diamond, 2005, 2). Warfare technology did not reach their isolated territories too (Diamond, 2005, 2). Hence, the Incas faced the problem of poor access to resources and knowhow regarding warfare technology. Through the â€Å"steel† part of the colonization process, a hundred conquistadores were enough to wipe out tens and

Supermarket Industry Essay Example | Topics and Well Written Essays - 2500 words

Supermarket Industry - Essay Example With the increased competition, many people in the supermarket industry have realized the importance of offering a wide range of products from groceries, electronic items, and clothing among other items which will ensure that their shops have a competitive edge over the rest of their rival supermarkets. The supermarket industry has therefore played a significant role in the growth of the economy in terms of creating employment, provision of vital goods to customers among other roles and most of the supermarkets have undeniably adapted it. Nevertheless, most of the international supermarkets such as wal-mart have been able to survive and they have been able to reinvent themselves over a period of time so as they can be able to attract and maintain a wide base of loyal customer and increasing their sales volume (Robert, S. 2003). Most of them have come up with new concepts and innovation and hence they have been able to succeed in their endeavors. In this world where competition is thrive, it seems as everybody is following the same line where most of the supermarkets have become a one stop shopping p... On the other hand, the supermarket industry is currently faced with some challenges of trying to maintain a market share and profits while attempting some of the new concepts in order they would be able to differentiate themselves from other types of retailers (Carmen, M. 1994). It has been shown that there has been some major demographic and consumer lifestyles which have changed the shopping behavior of consumers and that are why consumers choose where to shop and the products they require (Robert, S. 2003). On the other hand, most of the traditional supermarkets have witnessed a decline in how much shoppers spend and how frequently they shop in a particular store and hence the importance of the changes that have been witnessed in most of these supermarkets (Narasimhan, S. 2006). While there have been some supermarket operators whom have attempted to reduce the operational cost and slashing the prices of the products they stock, they find this to be a tough approach when competing with low cost operators like Wal-Mart and Costco and hence there is a need of re-evaluating their strategies (Kahn, B. 1997). Literature review Majority of supermarkets are essentially devising various strategies of increasing their sales volume and maintaining customer loyalty over the years, and some of the strategies used is diversifying in their products and reducing the prices of their products. However, in our increasingly busy lives, consumers are relying on supermarkets for all their shopping needs due to the fact that it is a one shopping place (Kaufmann P.J. 1994). It has been shown in various instances that customers know what to expect and want and whenever they walk into

Study skills Essay Example | Topics and Well Written Essays - 2000 words

Study skills - Essay Example We often taking reading for granted, without paying heed to its benefits. Amongst the fundamental benefit of reading to a student is that it helps develop the concentration skills of the reader, which in turn, leads to higher levels of attention and concentration while learning. Reading helps an individual to focus; to put aside all other thoughts and focus one’s attention on what is being conveyed by the author through the text. To add to it, reading develops the much needed comprehension skills of a student which help him/her for life (Krashen, 2004). Comprehension skills are quintessential to solving case studies, problems and other reading material. Most students score a low mark in their exams simply because they don’t read the question/rubric properly (Krashen, 2004). Most have the habit of skimming through the instructions, without paying heed to key words that should not be missed. As a result, their answer to the question is often unrelated or lacks the points required by the examiner (Krashen, 2004). This is what constitutes the problem of poor comprehension skills. By developing the habit of reading, one is able to increase one’s attention span and develop one’s ability to understand what is being conveyed by the author both literally and figuratively. Hence, reading enables students to read between the lines or develop the skills of mind application by correctly perceiving the author’s hidden message in the reading material (Rasinski, 2003). This is a crucial skill in today’s world as the world today thrives on successful interpretation of knowledge which in turn helps enhance knowledge outcomes in an information driven world. Besides, reading is a fundamental need in today’s knowledge driven world; a person who cannot read effectively cannot speak effectively as reading is quintessential to effective speech (Gallagher, 2004). Thus, reading broadens

Drug Use and Delinquency Essay Example for Free

Drug Use and Delinquency Essay There is an evident link between juvenile drug use and delinquency. A 2008 study explored the connection between delinquency and the use of nonmedical prescription drugs in teens. As prescription drug abuse is on the rise in America its abuse has not left out a crucial group of people; adolescents. â€Å"The findings of this study indicate that nonmedical prescription drug use is significantly associated with self-reported delinquency as well as self-reported arrest† (Ford, 2008). The article discusses the sociological and psychological contributors to delinquency and drug use while focusing on the new trend of prescription drug use. The abuse of prescription drugs as well as other illicit drugs is usually triggered by social and psychological disorders that are only worsened by the drug use. â€Å"Delinquency and substance use are both based on a common set of risk factors, for example low self-control† (Ford, 2008). A second study conducted and published in 2009 correlates the use of drugs by juveniles and delinquency. The illicit drug cocaine was the focus of the study and the findings were that the longer and more often the adolescents used the higher the range of crimes they participated in. A table was created mapping the frequency of drug use and self reported delinquency over one year. The table shows that the juveniles progressively committed more crimes (self reportedly) the longer they used. The article reminds us how at risk teens are more likely to fall to either drug use or delinquency, and the other will most likely follow. One characteristic of at risk teens mentioned in the article are the teens that have â€Å"a tendency to come from families that experienced a number of difficulties in psychosocial functioning† (Dembo, Sullivan, 2009).

Maria Teresa Tula Essay Example for Free

Maria Teresa Tula Essay Learn about Maria Teresa Tula, a leader of COMADRES, by accessing http://rfkcenter.org/maria-teresa-tula. Maria Teresa was kidnapped, raped several times, and severely beaten, yet she continued her struggle even when family members rejected her for being raped. However, rejection after being raped triggered her questioning about women’s subordinated position in society and helped her to start seeing the world through gender eyes. Read about her story and then write a paragraph about your personal reaction to Maria Teresa Tula’s decision to join COMADRES and her bravery to continue the struggle after rape and torture. -I was astonished with Maria Teresa Tula’s decision to join COMADRES and her bravery to continue the struggle after rape and torture. With the first attack toward her husband I would have tried to escape but instead she got more involve and was fighting for the rights of everyone. She did not get attack once but about three times and she continued fighting for human rights. Leaving her kids behind and just staying with her two youngest must have been the most difficult decision for a woman to do and because of her bravery I admire her. 2. What are they saying in these songs? What does Sting mean when saying â€Å"they dance alone? -â€Å"Bullet The Blue Sky† single from The Joshua Tree album it is about an actual experience that Bono had while visiting El Salvador. There he saw women whose children had been imprisoned or murdered by the military regime there. He was inspired by it and immediately wrote the lyrics for the song. It is a song about protesting against corruption, hypocorism, weapon and people being terrified. â€Å"They Dance Alone† was written after Sting saw a brief news story about women dancing in the streets of Chile torn apart by the Pinochet regime. The women were dancing in the streets with pictures of their husbands, fathers, brothers or sons pinned to their clothes or they were holding the pictures and dancing with them. It is a beautiful song saying what the women in Chile were unable to express. It tells a story about a woman a daughter, a wife or a mother how they are left dancing alone because of the killing of their love ones. This songs makes you feel and understand what the people were going through. At the end of the song I love how it states Pinochet: Can you think of your own mother dancin with her invisible son? In other words, Watch it, mate. Youll get whats comin to ya! 3. Why did the government violate human rights? Who collaborated with/supported the government in the fight against communism â€Å"? -The  government violates human rights because after the Cuban Revolution, Latin America became an important theater of the Cold War and for the U.S.-backed â€Å"Operation Condor† in South America. Operation Condor was conducted as a campaign of terror involving assassination and intelligence operations by dictatorships of the Southern Cone of South America; it had the tacit appr oval of the United States. It was a program aimed to eradicate communist or Soviet influence and ideas in Latin America. -What is the Cold War? How is the Cold War related to the events in Central America? The Cold War was the tense relationship between the United States (and its allies) and the Soviet Union (USSR, and its allies) between the end of World War II and the demise of the Soviet Union; i.e. the years 1945 to 1991. This war was unlike other wars in that the two sides never clashed directly in battle. The Cold War was related to the events in Central America because it altered Latin Americas relationship to the United States profoundly, as the region became a battleground between two competing ideological systems—capitalism and communism. Prior to the Cold War, both economic and geopolitical concerns had motivated U.S. policy toward Latin America. But, after the lowering of the Iron Curtain in Eastern Europe, George Kennan, the chief architect of American foreign policy towards the Soviet Union, advocated containment to halt the spread of communism, not just in Europe, but globally. The result was a bipolar world featuring proxy wars fought throughout the Third World by surrogates and clients of the two superpowers. Latin American nations, historically considered to be part of our backyard, were not permitted to remain neutral as Washington expected Latin America to ally with the United States while the Soviet Union sought to gain access to what had been an American sphere of influence. What were the major violations of human rights in El Salvador and Guatemala? How did women react to the kidnapping, torture, murder, and disappearance of their loved ones? The major violations of human rights was people disappearing , the tortured, the jailed, and the murdered were the so-called subversives, members of communist organizations, armed guerrilla groups, or/and agents of international communism, and whoever was  suspected of these activities. These open violations of human rights were based on ideological grounds and were used to stop the spread of revolutions in the region. Most of the victims were young people who saw the example of Cuba as a solution for poverty and social inequality in Latin America. The women react were condemned to silence, form fear of losing their own lives or being disappeared. This atmosphere of impunity, silence, and fear was challenged by mothers, grandmothers, wives, aunts, sisters, and nieces of the disappeared. In countries such as Argentina, Chile, El Salvador, and Guatemala, women formed massive movements of civil confrontation to search for the truth about their disappeared relatives. These women were regular housewives; some did not have a formal education, others did not even know how to speak Spanish (the case of Guatemala), and most were oblivious to any ideological militancy. Their trigger to action was their love, a mother love. Why are these movements labeled as the â€Å"Gendering of Human Rights? -The movements labeled as the â€Å"Gendering of Human Rights† was women engaged in human rights struggles that not only transformed their countries but also their own lives. They challenged their traditional assigned gender roles. Through their actions women became protagonists in the struggle for human rights and democracy in Latin America. In so doing, women appropriated public spaces formerly reserved for men. Their massive presence in plazas, streets, mass media, congress, international forums, and wearing black dresses (COMADRES), white scarves covering their heads, holding colorful quilts (Arpilleras), dressed in traditional Mayan attires, and all holding a photograph of their missing relatives, impregnated the world’s collective memory. Some exaples are, , the Mothers of Plaza de Mayo of Argentina, Las Arpilleras or quilt-makers of Chile, the National Committee of Guatemalan Widows (CONAVI GUA), and the Committee of Mothers and Relatives of Prisoners, the Disappeared and the Politically Assassinated of El Salvador (Monseà ±or Oscar Arnulfo Romero) (COMADRES). What were the major accomplishments of these women’s organizations? -Some of the major accomplishments of these women’s organization were that women’s actions have brought a different understanding of feminism. By feminism, I refer to ideology that seeks gender equality or equality between women and  men. Women departing from their traditional role of mothers created movements that transformed forever women’s lives and politics in Latin American nations. Without shooting a single bullet and developing peaceful movements of civil disobedience, they helped to overthrow dictatorships and end civil wars. Women gained consciousness and citizenship. Last but not least, women empowered themselves through education and exposure to national and international forums.

Advantages and disadvantages of consultant office

Advantages and disadvantages of consultant office Background An office generally a room which provide a space which business, clerical, or professional activities are conducted. An office building, also known as office block is a form of commercial building which contained spaces mainly designated to be used for offices purposed. This study will focuses on the consultancy office. Consultancy office is a service industry that giving expert advice in a particular field such as a business management consultancy to their clients. Consultancy office such as accountant office, lawyer office and others are important for businessman nowadays. The consultant is expert in a specific field and has a wide knowledge of the subject matters so that they can provide their client with much useful and knowledgeable opinion regarding to the related field. There are two types of office in the property market such purpose built office buildings and shop-offices. Purpose built office buildings are generally high-rise building with more than ten storeys and the building was purely used for offices purposed. Whereas the shop-offices generally low-rise buildings with two or three storey. It is a row of buildings in which separate shop-offices are linked together and it is tenant mix. The ground floor is used for the business such auto workshop and others, and for the upper floors is used for the office purposes. Shop-offices development was favorites by the office occupiers for last few years. It can be seen that the consultant office choose to be located in residential areas since last few years. The reason why they choose to rent for shop-offices in the residential as their work place is because of the rental price is much cheaper to compare to the purposed built office building. The office rental prices in prime building within the citys business district have rise due to the limited supply of purpose built office building. Furthermore, there is also low maintenance fees due to shop-offices usually required minimum maintenance and management care. As the company would like to cut costs by downsizing and relocating to less expensive offices, there could be higher demand for offices outside the main commercial districts, like the shop-offices which is located in residential areas. Problem Statements The demand of office building in commercial district areas is on the rise. But there is scarcity of development land in Centre Business District (CBD) create the risen of office rental price in the CBD areas. Because of this, peoples nowadays choose to move out from the CBD and find an office building outside the CBD areas. Normally, office buildings will be located in CBD. Because the CBD affords maximum accessibility through transport facilities for customers and employees and all the government offices, financial institution and retails are located within the CBD areas which is much more convenience for the officers to perform their work task. Today, there is a lot of consultant office choose to be rented an office at shop-offices lot which is located in residential areas. In today landscape, an integration of residential and commercial has symbiotically merged as one entity. It was not just a live space but also a work space for the human beings. They choose to be located in residential area because of low rental price, low maintenance fees and maybe less noise that make by the vehicles. There must bring some impact to the residents once the consultant office operated in residential areas. Residential areas should be a place which having privacy and safe for the residents. There would be more traffic volume in the residential area if the consultant office to be operated. And what the problem is whether the consultant office in residential area acceptable? Significance This study aims to examine the advantages and disadvantages of consultant office to be located in residential areas and also the problems faced by the both residents and office occupier in the selected residential areas and also to recommend some effectiveness measure to solve the problem that faced by the both party. This study will also aim to determine whether the consultant office is acceptable to be located in residential areas and is it the opportunities for consultant office to be located in residential areas. Objectives of Study There are three main objectives in this study: To study the location theory of office development To identify what is the advantages and disadvantages of consultant office in residential area for both selected residents and office occupiers in Petaling Jaya areas. To determine the step to be taken in order to improve and solve the problem that faced by the both selected residents and office occupiers of the residential area and also the consultant office. Scope of Study The scope of this study focused on the selected consultant office which is located in Petaling Jayas residential areas in order to figure out what are the advantages and disadvantages of consultant office in residential areas and how is the impact to the both residents and office occupiers in the selected area. The respondents of the questionnaire survey sheets are the residents of the selected residential area and the office occupiers of the selected consultant office in Petaling Jaya areas. Feedback from the both residents and office occupier can give some ideas that whether there is any advantages that is really benefit for the both party and whether there is any disadvantages that is really need to be improved. Methodology All the relevant data related to this study are obtained through primary data and secondary data. The primary data in this study will include of sampling, distribution of questionnaires and interviews. The respondents selected will be the both residents and office occupiers who are living in the selected residential area within Petaling Jaya areas through sampling. For the interview sections, respondents are targeted to the office managers who are representatives of building owners point of view and also the residents who are live within the selected residential areas. Through the responds from the questionnaires survey sheet, the advantages and disadvantages of consultant office in residential areas can be identified. Besides that, the problem face by the both party can also be identify. The collection of secondary data will be done through references of relevant books, journal, newspaper articles, conference paper, magazines, newspaper and internet searching and other sources. Structure of Study This study consisted of five chapters. Brief descriptions of the chapters are as follows:- Chapter 1 The chapter one will discuss on the introduction for the research. The first chapter is regarding the introduction of the study. This chapter consists of a simple introduction with a brief background of the study. Statement of problem, research objectives, scope of the study and methodology will be described in this chapter. Chapter 2 Chapter two is discusses on the literature review about the research title. In this chapter, location theory of office, services and facilities, planning and office development, location choices of office, land-use decision and neighborhood concept of the residential areas will be discussed. Chapter 3 Chapter three presents all the considerations related to the method and methodology that used in gathering the information needed. The combination of quantitative and qualitative research methods is used to carry out this study. Furthermore the sampling method, structure of questionnaire and interview guide is also discussed in this chapter. A discussion on respondents through interviews and questionnaires survey will also be included in this chapter. Chapter 4 Chapter four showed the statistical analysis performed on the data obtained from the survey sheets done bye the both residents and office occupier. Besides that, the analysis on the advantages and disadvantages of consultant office in residential area and also the problem faced by both occupiers will also be carried out by studying the information that gathered through interviews and questionnaire survey sheets and also the secondary data. The research answers from different party will be compared. Chapter 5 Chapter five is the discussion of the findings from the data obtained from the previous chapter. The conclusion and recommendations of this study will be discussed in this chapter. It gives an overview of the study along the implication of the study, suggestions and conclusion of the whole study. Some recommendations for the future study will also be included in this study.

Technology Advances Enterprise-Wide Planning Essay -- Technology Busin

Technology Advances Enterprise-Wide Planning Enterprise resource planning (ERP) systems utilize internal and external management information across an entire organization (Alshare & Lane, 2011). This systems embraces finance/accounting, manufacturing, sales and service, customer relationship management, and many more. The ERP system uses an integrated software application that helps the system to become automated. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders (Alshare & Lane, 2011). ERP systems typically include the following characteristics: a complex system that operates in real time without relying on periodic updates, a common database that supports all functions, a consistent model throughout each module and installation of the system without much hassle and development (Wixom, Watson & Werner, 2011). In 1990 Gartner Group first carried out the ERP as an extension of material requirements planning and ERP came to represent a larger whole, reflecting the evolution of application integration beyond manufacturing (Alshare & Lane, 2011). By the mid–1990s ERP systems addressed all core functions of an enterprise. Governments and non–profit organizations also began to employ ERP systems. The ERP systems experienced rapid growth in the 1990s because the year 2000 problem and introduction of the Euro disrupted legacy systems. Many companies took this opportunity to replace such systems with ERP. This rapid growth in sales was followed by a slump in 1999 after these issues had been addressed. The ERP systems, in the beginning, focused on automating back office functions that did not directly af... ...eed to take this into consideration. In the deployment presented in this paper, we have achieved ROI in both R2R control and FDC related to the early deployment phases. The APC technical and business models will allow organizations to complete the remaining phases, and migrate into new areas such as fault prediction and APC incorporation with yield management. References Alshare, K. A., & Lane, P. L. (2011). Predicting Student-Perceived Learning Outcomes and Satisfaction in ERP Courses: An Empirical Investigation. Communications of AIS, 2011(28), 571-584. Wixom, B. H., Watson, H. J., & Werner, T. (2011). Developing an enterprise business intelligence capability: The norfolk southern journey. MIS Quarterly Executive, 10(2), 61-71. Moyne, J. (2009). A blueprint for enterprise-wide deployment of advanced process control. Solid State Technology, 52(7), 35-37.

Bob Dole: A Race To The Top Essay -- essays research papers

Bob Dole: A Race to the Top People understand they can't get all these tax cuts, protect their favorite programs, and balance the budget," says Susan Tanaka speaking on the promises made by presidential candidate Bob Dole to the American public (Gibbs 1996). Bob Dole proposed his tax cut package on Aug. 5, 1996 hoping to entice the public into voting for him in the 1996 presidential elections. Dole focuses his proposal towards social conservatives and supply siders believing he will give them their link to growth-oriented tax cuts which will amount to 551 billion dollars over the next six years (Rubin 1996). So how does Bob Dole plan to make all these things happen without remaining in office for at least 12 years? He does not, it is merely an impossible act in a desperate attempt to get himself elected. As a tradition, the "Grand old Party" has always benefited the rich more than the middle and working class people of America. Bob Dole promises a plan which will avoid business tax cuts and combine a marginal rate cut with a $500 per child tax credit, targeted towards low and middle income tax payers. The result, a plan that while still benefiting the rich more than the middle class, more evenly distributes between all income groups (Duffy 1996). Under Dole's tax cut plan, a family of four with an annual income of 31,000 would see their tax bill drop from $2,000 to $800, a difference of $1,200. "The way the tax cut was packaged shows that they were still sensitive to the old anti-Reagan argument that tax cuts just benefit the rich and they tried to show that their plan would benefit everybody," remarked Rick Grafmeyer, a tax partner at Earnest & Young, a national accounting firm (Barnes, 1996, 29). While Dole flaunts the benefits of his tax-cut proposal, he fails to mention what will suffer in order to activate his tax cuts. First of all, Dole made no mention of how his tax-cut proposal will pay for the $551 billion reduction in taxes. Secondly, Dole does not say that he needs to cut spending in "small" areas such as Medicare, student loans, defense spending and social security. (Gibbs, 1996) Even if Dole plans to leave these things out of the cut, that still leaves 30% of the budget to absorb the cost of the tax cut. Professor Alan Aurbach, of the Universit... ...ncing his tax-cut package and using his other strengths such as his experience in Washington. The worst case scenario would be that he looses the support of his supply-siders, which would not make much difference because he has not gotten that much more than grief from them anyway. In short, it is a tragedy that Dole has sold his soul to win the election, and now he won't end up with either. Dole likes to call himself an agent of change and says that President Cinton is only a defender of the status quo. This seems to upset the traditional views of both parties and reverses the roles. President Clinton proposes only minor tax cuts and specifies payment through minor spending cuts and other revenues while still protecting Medicare, social security, and other related issues. Between President Clinton's election in 1992 and the present, the national deficit has fallen 60% from 290 billion dollars to around 117 billion dollars (Barnes 1996). The strongest case supported the candidate who best represents the conservative American and also holds true to the Democratic party's tradition, United States President and fellow American, William Jefferson Clinton.

Hamlet Feminist Criticism

This lack of prior knowledge of her being allows the reader to question the importance of her history. The question of the importance of her life is delegated and her current presence Is the only one that matters for the existence of the play. This shows the negative portrayal already to be brought about because of her underdeveloped, backbreaking. Sometimes words are needed in defense, for no words can be Just as negative. â€Å"Frailty; thy name Is woman. Is one of the most impacting quotes In the whole play.It directly states of the nature in which the feminine world is to be perceived. Woman, according to the time, were supposed to be mentally unstable, and fully dependent on their male spouse. This was no better exemplified than In Hamlet. Aphelia, after having taken orders from her father her whole life, his death made her go mad. She was then no longer able to function, ultimately resulting in her death. Gertrude, Hamlet's mother, quickly re-married to be supported by her lat e husband's brother. This shows her weakness to be successful without a partner and lack of self- assurance.Aphelion's specific death, that by drowning, can be linked directly with being a woman. â€Å"In his discussion of the ‘Aphelia complex,' the phenomenology's Gaston Bachelor traces the symbolic connections between women, water, and death. Drowning, he suggests, becomes the truly friendly death In the dramas of literature and life, one which is a beautiful immersion and submersion in the female element. Water is the profound and organic symbol of the liquid woman whose eyes are so easily drowned in tears, as her body is the repository of blood, amniotic fluid, and milk. Aphelion's brother Alerts states that he has once again became man after crying tears. Tears which are liquid, liquid being feminine, and friendly being weakness. The idea of women being signs of sexuality has been present for thousands of years. Aphelia is especially known for this, being a woman constan tly entangled within flowers and white linens. The scene In which Aphelia becomes mad, passing out flowers to those around can be contrived as symbolism for, â€Å"deflowering† herself.She publicly has humiliated herself, her family, and the female name for her actions. It was Montreal Day numerous critics now teeny Delved Tanat It was snapper's anger against women for making his characters act in these ways. An interesting aspect of some of the criticism on Aphelion's behavior has to do with those who act out the plays, themselves. Earlier renditions, when females were not as welcome on the stage, men played Aphelia and tended to react with more emotions to make Aphelia seem even weaker not only mentally but also in a physical aspect.When portrayed by a female, the pity and fragility were still present, Just not in the mocking demeanor as when portrayed by men. In other places, Aphelion's lines were shortened and censored because many did not believe in her place in the play at all. As time went on however, she is portrayed as childlike and frail in contrast to mad and dangerous. Hamlet's negative portrayal of women can be linked to many historical beliefs, but the examples are certain. The reader's lack of prior knowledge concerning Aphelia allows one to question the importance of her history.Woman, according to the time in which Hamlet was written, were supposed to be mentally unstable and fully dependent on their male spouse; Gertrude and Aphelia were prime example's of this phenomenon. Aphelion's specific death, that by drowning, can be linked directly with being a woman for water's liquidity. The idea of a woman being a sign of sexuality has been a common thought for thousands of years, this showing the ability for the plays modern day relevance.

Gothic Themes in Edgar Allen Poe’s “the tell-tale Heart” Essay

In â€Å"The Tell-Tale Heart,† Edgar Allan Poe revolves the story around a raving individual and the object in which he obsesses over. This theme of insanity is progressed throughout the entire story by Poe’s style of gothic writing. Gothic-style writing is defined by using these elements: abnormal psychological behavior, creating a gloomy or threatening atmosphere, connections between the setting and its characters’ thought processes or behavior, and supernatural components. Poe’s usage of these gothic elements builds up the central theme in the â€Å"The Tell-Tale Heart.† Poe’s major element of gothic literature, which establishes the main theme of insanity, is the use of abnormal psychological behavior. The narrator proves his insanity at the very beginning by ranting about his nervousness and states his fear that the reader will assume he is mad, â€Å"How, then, am I mad? Hearken! And observe how healthily–how calmly I can tell you the whole story,† (The Gold-Bug and other tales*, pg. 74). The mere fact that he is afraid of being thought of as a madman does not prove that his psyche is abnormal. Poe manifests the narrator’s insanity by having him state that his preconceived murder has no purpose, â€Å"It haunted me day and night. Object there was none. Passion there was none,† (GB, pg. 74). The reader can see the narrator’s madness again after he divulges his plan to the reader, stating, â€Å"Ha!–would a madman have been so wise as this?† (GB, pg. 74). Eventually the narrator’s mind g ets the best of him and he kills the old man, but afterwards, his attitude is down right odd and sadistic, â€Å"In an instant I dragged him to the floor, and pulled the heavy bed over him. I smiled gaily, to find the deed so far done,† (GB, pg. 76). By having the narrator smile after killing the old man, Poe creates a picture of a raving lunatic in the readers’ mind. As the plot heightens, so does the narrator’s dementia. Police officers arrive at the narrator’s home shortly after he has finished disposing of the body. Feeling supercilious, the narrator invites them in to chat; sitting directly over the old man’s dismembered body. Hearing what he thinks to be the old man’s heartbeat, the narrator’s nervousness grows while he is chatting with the police officers. Poe, once again, show’s us the narrator’s insanity through his resulting actions, â€Å"I foamed–I raved–I swore! I swung my chair upon which I had been sitting, and grated it upon the boards,† (GB, pg. 77). The reader can really see the  climax of the narrator’s abnormal psyche when he actually thinks that the police of ficers can hear the beating heart too, â€Å"They heard!–they suspected!–they knew!–they were making a mockery of my horror!† (GB, pg. 78). In â€Å"The Tell-Tale Heart† Poe creates this kind of dismal and frightening atmosphere that is traditional to gothic style writing. By choosing dark or depressing words, Poe creates a dreary mood for the reader. This mood then reflects upon the characters’ thinking in the story. The narrator describes the old man’s eye, his fixation throughout Poe’s story, â€Å"One of his eyes resembled that of a vulture–a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold,† (GB, pg. 74). The vulture is a creature of death, and by using this animal instead of another, Poe creates the sense of true evil, not just any old, ugly eye. The word pale gives the eye a quality of dullness or lifelessness, both of which have negative connotations; the film over the eye makes it repulsive to the reader, adding to the full effect of how grotesque this eye really was to the narrator. The reader can perceive from the mood that Poe creates in the story, what is going on in the mind of the narrator. The way that Poe has the narrator describe this eye shows the absolute hatred that he feels towards this eye. It gives the reader insight as to why the narrator is plotting this horrible murder. Each night, the narrator explains, how he goes into the old man’s room, describing it as â€Å"black as pitch with the thick darkness,† (GB, pg. 75). Poe writes the story so that the entire plot occurs at night, during this ‘thick darkness’, making the narrator’s motives even more frightening. The atmosphere surrounding the narrator also reflects upon his emotions. He is about to commit murder, and action full of darkness and hatred, and Poe places the story in a dark, frightening setting instead of during the day or in the light of the narrator’s lantern. This feeling of fright is again created for the reader, by Poe, when the narrator goes into the old man’s room, startling him, â€Å"And it was the mournful influence of the unperceived shado w that caused him to feel–although he neither saw nor heard–to feel the presence of my head within the room,† (GB, pg. 76). Emptiness and a mechanical like quality set the tone for when the narrator speaks of the old man being dead and what he did with the dead remains, â€Å"he was stone, stone  dead†¦First of all I dismembered the corpse. I cut off the head and the arms and legs,† (GB, pg. 76). That quote alone is enough to frighten any reader, and that is exactly what Poe is aiming for by using this particular gothic writing technique. The reader can again see into the mind of the narrator. He is devoid of feeling for this old man, stating that the old man is ‘stone dead’; further more, he meticulously explains the steps of ridding himself of the body after murdering the old man. Poe’s last gothic writing technique to enhance the theme of insanity is the use of supernatural components throughout the story. By having the eye torment the narrator until he viciously murders the old man, Poe is bringing a supernatural aspect into â€Å"The Tell-Tale Heart.† The narrator’s hatred for the old man’s eye is unexplainable, and the narrator himself does not even know why he came up with the idea, â€Å"It is impossible to say how first the idea entered my brain,† (GB, pg. 74). This eye almost possesses the narrator, becoming the driving force of his insanity. Another aspect of the supernatural at work in Poe’s story is when the narrator hears the beating of the old man’s heart in his own ears. It’s obviously impossible to hear the beating in the intensity at which the narrator describes it, â€Å"the sound would be heard by a neighbor,† (GB, pg. 76), but Poe adds this sentence to enhance the story’s supernatural aspect. Right after the narrator killed the old man, he could still hear the heart beating, again this feat is impossible, â€Å"for many minutes, the heart beat on with a muffled sound,† (GB, pg. 76). Even after the beating stopped, according to the narrator, it began again, once the police arrived. Poe makes it clear that the beating heart is not just the narrator listening to his own heart, or imagining the sound in his head, â€Å"until, at length, I found that the noise was not within my ears,† (GB, pg. 77). An unexplainable noise that grows louder and louder can only be the work of the supernatural. For the narrator even believes that the police officers can hear the beating too, and are making a mockery of his horror. Poe cleverly intertwined this idea of the supernatural, a gothic writing element, to intensify the lunacy of his main character. Throughout his short stories and poems, Poe uses the technique of gothic writing. In â€Å"The Tell-Tale Heart† Poe contributes to his main theme by  directly using certain gothic writing elements. More specifically, Poe uses the supernatural, gives his character an aberrant psyche, and creates a murky and chilling atmosphere that also directly correlates with the characters behavior and thinking. SUGGESTIONS: Paragraphs need to be broken up more. A little wordy NOTE: all quotations are taken directly from â€Å"the tell-tale Heart† This is an analysis of Poe’s story and his use of gothic theme writing.

Classroom Management Paper Essay

During my classroom observation, I observed the classroom of Mrs. Shanesta Pettway. Mrs. Pettway is a 9th grade history teacher at Jeff Davis High School. She runs a very structured class with a well plan classroom management plan. Mrs. Pettway follows a strict schedule during the 50 minutes of class time that students follow such as 15 minute bell ringer at the beginning of class, 15 minutes of lecture and class participation, and 15 minutes of section review assessment questions. She utilizes the final five minutes for students to put away books and prepare for their next class. Her classroom management plan does not allow students much time to talk or interact with each other. Her transition from the bell ringer to the class lecture was very smooth and the students seem to be in routine with moving from one assignment to the next. I believe her daily schedule is a great method of classroom management because it helps her to keep the students on track. Interaction with Students Mrs. Pettway fully interacts with her students throughout the class period. She walks also the classroom and monitors the progress of each student and makes sure they are staying on task with their assignment. She gets students involved in the discussion questions by randomly calling on them to answer questions. When her students have questions or do not understand information about their assignment, she provides them feedback to get them back on the right track. Classroom Setup The classroom is set up with 27 students. The students’ desks are all facing the front of the classroom. Her class consisted of a whiteboard, smart board, and projector. Mrs. Pettway desk is also stationed at the front of the classroom where she is able to see each student. The students are seated in the classroom in alphabetical order facing the white board where the objectives and assignments and daily schedule were placed visible to the students. She also has two tables in the classroom that are seated away from the rest of the class for students with behavior issues. Classroom rules are placed on the wall near the entrance of the classroom visible for all students to see as they enter the classroom. Examples and Incidents of Mutual Respect Mrs. Pettway seems to be the person controlling the class at all times. She has built a personal rapport with students and they have a lot of respect for her. Mrs. Pettway greets the students by theirs name as they enter the class. When students want to get her attention they raise their hand, she acknowledges them and provides them with an appropriate answer. For example, when Mrs. Pettway was during her lecture, all students were attentive and listening. Her class exhibited no behaviors or distractions during class time. She also gives her students mutual respect by acknowledging and praising them for engaging in class discussion and completing the classroom before the end of class. Preventive Procedures and Activities At the beginning of class, Mrs. Pettway had already had her books turned to the chapter that she would be lecturing from. She also had the students’ assignments for the day listed on the board so they would know what the tasks were for the day. Her lesson was prepared before class and she was confident in the information she was teaching. The class activities were in line with the lecture and class discussion that was previously discussed and they were engaging and seemed to be interesting for the students. Discipline model used in the classroom and school The discipline model that was used in the classroom was to separate the students that had disruptive behavior from the rest of the class. She stated that she uses this model because it helps to cut down on the distractions and helps the rest of the class stay on track. Another discipline that she uses is parent teacher conferences for students with disruptive behavior. The schools discipline policy of disruptive behavior usually result in ISS in school suspension, detention, or suspension away from school. How does the teacher deal with a parent or guardian of a disruptive child? Mrs. Pettway stated that she holds parent or guardian conferences for her students often. If a student is being disruptive in the classroom, she makes contact with the parents or guardian for a conference to discuss the behavior. Mrs. Pettway stated that she deals with a parent or guardian of a disruptive child in a calm and professional manor. She discusses the student’s behaviors with the parents and possible solutions. She also stated that she works closely with the parents to set achieve goals for their child, monitor their behavior and holds follow up conferences with the parents to determine if the student’s behavior is improving. In conclusion, I learned how to effectively run a classroom management plan. The classroom observation was very informative and a great learning experience. I discovered different ways to deal with classroom behavior without affecting the learning of the other students in the classroom. I really enjoyed this classroom observation experience.

Market Potential for Packaged Water Industry in India

Market Demand and Market Potential in Packaged Water Industry in India Packaged water or Bottled water industry, colloquially called, the mineral water industry, is a symbol of new life style emerging in India. Use of mineral water has gradually increased in India due so widespread shortage of pure hygienic potable water. While a large segment of the population is struggling to get access to potable water supply, a new generation – especially in the urban areas – is getting accustomed to bottled water. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. India is one of the biggest and most attractive water markets in the world. It is considered the 10th largest packaged water consumer country in the world. The boom time for Indian bottled water industry is to continue- more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation's water resources. Corporate control over water and water distribution in India is growing rapidly from being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-Crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in a short span of time. The market in India has grown tremendously over past decade and is said to have a humongous growth rate of 38% per annum as against an international growth rate of 7. %. Market experts observe that there are more than 1800 water brands in India, of which are most are local or regional brands which are often classified as unorganized sector. The key brands in the organised sector include Bisleri (Parle), Kinley (Coca-Cola), Oxyrich (Manikchand), Aquafina (Pepsi Foods), etc. In this industry it is popularly said DEMAND OF WATER WOULD NEVER GO DOWN†¦ & WATER WOULD NEVER BE OUT OF BUSINESS While the single largest share in the mineral water market might still belong to an Indian brand — Parle's $52 million (Rs. . 5 billion) Bisleri brand has a 40 percent share — multi-national corporations are not far behind. It has been a pioneer in launching the concept of packaged drinking water in India. It has been so popular with the masses that even today most of the people refer to mineral or packaged water as ‘Bisleri'. Nestle and Danone are vying to purchase Bisleri, and Pepsi's Aquafina and Coke's Kinley brands have been extremely successful in edging out many of the small and medium players to buy-outs and exclusive licensing deals. In less than two years since its launch, Aquafina has cornered 11 percent of the market and Kinley has almost a third of the market. News reports indicate that other MNCs like Unilever are also eying the market. Today packaged water is the fastest growing industry in the beverage sector. Western region of India – the largest market The western region, that is Maharashtra, Gujarat and Goa, accounts for a large chunk of around 35-40% of the overall domestic market. Key players in the western region such as the Manikchand Group, Coca-Cola India, Amul India, are keenly contemplating organic and inorganic growth strategies, launch of new brands, venturing into newer segments and so on. Companies in the region are using a combination of various strategies to tap business opportunities such as tie-ups with cinema halls, retail outlets, hotels, hospitals, super markets, institutions and other distribution channels, which abound in the western region of the country. Managing logistics is at the core for the success of bottled water manufacturers. Indeed, groups like Amul India are deliberating using its existing retail network to market and distribute its bottled water. This region is also poised to make a notable contribution to the great Indian bottled water growth story in terms of taking lead in launching water variants and newer sub-segments like mineral water, spring water, flavored water and so on. Here also Biseri has emerged as a market leader. Further Scope of Growth in the Industry As the purchasing power and health and hygiene consciousness of Indian consumers improves, the consumption per person is likely to grow exponentially. Not surprisingly, the market is estimated to reach the Rs 5,000 crore mark by 2010. Going a step further, more optimistic market experts anticipate a 20 fold leap from the current market size within the next 10-12 years. Apart from increasing affluence among domestic consumers, exports would provide a further trigger to the industry. Exports of natural water, particularly to US and Europe, would drive growth for domestic players. As per industry forecasts, the demand for potable water is expected to exceed supply by 2020. Not surprisingly, given the lucrative western market and robust growth prospects, many large Indian corporate houses and multinational companies are interested in acquiring strong Indian brands. The acquisition of Mount Everest Mineral Water by the Tata group is testimony to this trend under which Tata Tea plans to leverage its existing overseas network to distribute natural water, the world over. Also with the increasing international tourism demand for hygienically packaged water is expected to grow manifolds especially with the Commonwealth Games in October 2010. Thus despite recording exceptional growth rate in past, packaged water industry has a huge growth potential in terms of market size. There are still rural and semi rural areas to capture. With 19% share of the unorganized sector low priced segments are still left un captured.

Brown vs. Texas

Brown vs. Texas Criminal Procedure and the Constitution Due date 5/May/2012 Brown vs. Texas was a case heard by the Supreme Court in 1979. It determined that the defendants arrest in El Paso Texas, for refusal to identify himself in a high crime area, was not based on a reasonable suspicion and violated Mr. Brown’s fourth amendment rights. This was an important case for the stop and identifies statutes in the United States. One afternoon a police cruiser was driving downtown and noticed two men walking away from one another in an alley in an area with a high incidence of drug traffic. The Officer stopped Mr. Brown and asked him to identify himself and explain why he was in the alley. Mr. Brown refused to identify himself and was arrested for violating a Texas statute which makes it a criminal act for a person to refuse to give his name and address to an officer who has lawfully stopped him and requested the information. Mr. Brown was convicted and fined for violating the Texas statute. Mr. Brown appealed his case to the Supreme Court on the grounds that the Texas statute that required him to identify himself to the Officer was a violation of his fourth Amendment rights. The officers did not have any reasonable suspicion to believe that Mr. Brown was engaged or had engaged in criminal conduct. The Supreme Court heard the case and overturned the decision citing the precedent set in the Terry vs. Ohio case. It stated that Detaining appellant to require him to identify himself constituted a seizure of his person subject to the requirement of the Fourth Amendment that the seizure be reasonable. (Cf. Terry v. Ohio). The Supreme Court also stated that the officer’s actions were not justified on the ground that they had a reasonable suspicion, based on objective facts, that he was involved in criminal activity. The Supreme Court overturned the conviction.

Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Entrepreneurial Marketing - Essay Example They also strive towards safeguarding the environmental safety by reducing the carbon print of the breweries and introducing various green technologies. These green technologies have earned them both local and international awards. The brewery can maintain a great sense of sustainability, community, and passion for the best ale. The recent industry trends report over the last five years produced by various independent bodies including SIBA indicates that there is a continuing success that is visible in the Ale sector with yearly growth and emerging categories often gaining their market share. One emerging market sector is in the growth of the 330ml packaged beer bottle. This is attracting a younger audience. Since Hobsons is in need of venturing into this market with a sub-brand, it requires ample market research and analysis. This paper seeks to fulfill that by developing a sub-brand that is not detrimental to the other brands of the brewery. It also seeks on the target audience and means of engaging them and marketing the product this new product in the market. The main consideration of this project is to come up with a sub- brand for Hobson brewery, which is not detrimental to the existing brand of the brewery. This is due to the emerging growth of the market for the 300 ml bottle of beer. This beer is attracting a younger audience of above eighteen years and considering that they make a high percentage of the total population in the area, tapping into this market is beneficial for the company. The brewery company has to come up with the best strategies to market and engage their target audience. They also aim at knowing what additional beer styles to create to maintain a competitive advantage. Moreover, they aim at coming up with a communication activity where they would gather the required feedback from the targeted market. The brewery also aims at coming up with promotional activity to ensure that they attract and retain more customers in their targeted

What is strategic-asset-seeking and does it help explain why Chinese Essay

What is strategic-asset-seeking and does it help explain why Chinese business groups internationalise their operations - Essay Example In addition to increasing foreign direct investment (FDI) inflows, China’s outward FDI investments have been increasing at a phenomenal rate and drawing the attention of scholars and researchers (Fung & Garcia-Herrero). In attempting to understand and predict location choices of FDI outflows, researchers use a number of hypotheses including asset-seeking explanations (Makino, Lau, & Yeh). In this research study, trends in China’s FDI outflows are examined and analysed with a view to determining whether or not strategic asset-seeking provides a satisfactory explanation for China’s FDI outflows. This paper is therefore divided into three main parts. The first part of this paper defines asset seeking. The second part of this paper explores and discusses trends in China’s FDI outflows. Some examples of Chinese firms’ internationalisation will be highlighted in the second part of this paper. The final part of this paper analyses whether or not strategic asset-seeking provides a satisfactory explanation of China’s FDI outflows or internationalising trends. In order to test the hypothesis that strategic asset seeking explains China’s trends toward internationalization, references will be made to examples of Chinese companies that have become internationalized. ... 72). One of the ways in which strategic asset seeking organizations attempt to invest abroad as a means of gaining or maintaining a competitive edge is to invest in research and development or in â€Å"design facilities† (Buckley, et. al., p. 114). As Buckley, et. al. explain, these kinds of investments are intended to put the organization in a position to access current know-how and to be able to take part in the production of new products and to set standards for maximizing the organization’s competitive edge. According to Buckley, et. al.: The investor normally intends to benefit from spillover effects deriving from agglomerations of similar minded companies and from complementary industries in the host country (p. 114). In addition, strategic asset-seeking behaviour of organizations usually takes place when there are improvements in popular brands, the national supply chain and in management and expertise talent via directly purchasing or from â€Å"proximity of op erations† (Buckley, et. al., p. 144). In the latter scenario, the organization gains from operational proximity via the spillover effects and/or â€Å"demonstration effects† (Buckley, et. al., p. 114). According to Dunning’s eclectic paradigm suggest that firms will usually invest abroad to gain an advantage that is not usually available at home. These advantages can include the acquisition of knowledge, expertise, and distribution channels (Dunning). According to Dunning and Lundan, strategic asset seeking is not about exploiting conditions abroad, although it may be an important and complimentary motive. However, the impetus for asset-seeking behaviour is the acquisition of an organization’s â€Å"global portfolio of physical assets and human

Commercial Law Essay Example | Topics and Well Written Essays - 2000 words

Commercial Law - Essay Example Before it could have been done, the wine cooling cabinet was damaged by vandals. The damage that was made after the contract of sale was beyond the control of Abraham as he could have done nothing to stop it. Therefore, the goods that formed subject matter of the contract perished before the risk passed to the buyer without any fault of either the seller or the buyer. S. 7 of Sale of Goods Act (SOGA), 19791 states that, â€Å"Where there is an agreement to sell specific goods and subsequently the goods, without any fault on the part of the seller or buyer, perish before the risk passes to the buyer, the agreement is avoided.† Also, by the application of S.18 (Rule 2)2, the cabinet was never put into a deliverable state and the property in it stayed with Abraham. Therefore, the agreement between Abraham and Brooke Ltd would be avoided and Abraham would have no liability to Brooke Ltd under this agreement. Against Charlie Abraham offered Charlie to sell three dozen bottles of 19 67 Chateau Trent red wine. Charlie accepted this offer right away as the price offered by Abraham was very good. At that time, Abraham did not know that the vandals who broke into his warehouse had stolen one dozen bottles of 1967 Chateau Trent red wine. ... But it would not be a fair result because only a part of goods, one dozen bottles out of three dozen, were stolen and the rest is still in a deliverable state. These bottles can be delivered to Charlie. The application of Sainsbury v Street5 can give us a fair and a flexible result. In this case, the parties made a contract before the harvest in which the seller agreed to sell his entire crop to the buyer. The actual crop yielded much less than the estimated due to bad weather. The seller, therefore, sold majority of his crop to another buyer and sold the rest to the original buyer for a much higher price. It was held that the seller was liable to pay damages to the buyer because a lower tonnage was not produced due to any fault of the seller and none of the parties had anticipated this. By the application of Sainsbury v Street, Abraham would have to deliver the rest of the bottles at the same price to Charlie if Charlie agrees to pay the same price for two dozen bottles because none of the parties had anticipated a theft. Abraham is not absolved of his performance of the contract. Against Dinsa On Wednesday, Dinsa, the owner of a local florist’s shop, purchased a dozen bottles of French champagne from Abraham and paid in cash. She made payment when Abraham told her that he had plenty of French Champagne in stock. The property in bottles had not passed to Dinsa at the time of payment because the bottles had not been appropriated for her under S.18 (Rule 2) of SOGA. Abraham promised to deliver the bottles to her. On Thursday, he duly loaded a dozen bottles of French champagne on to a lorry owned by a local independent carrier which means that he appropriated the goods for

Logistic and Operation Management Essay Example | Topics and Well Written Essays - 2750 words

Logistic and Operation Management - Essay Example According to the paper in the last few years, the operations of logistics and transport sector have been modernized with the latest information and communication technologies, especially those which are associated with the Internet and e-business. Goods and materials have been transported through transportation means when people initially learnt about the logs float downstream. The ICT and next generation communication technologies have made it possible to construct communication links among corporations and for numerous organizations. In this scenario, the web based environment of businesses has highlighted the significance of ICT in global supply chain and logistics management areas. To sum up, the paper talks that information technology has changed the traditional practices of carrying out business activities. Now traditional business operations are replaced with modern ICT supported tools and processes. At the present, the majority of business organizations are adopting ICTs for automating their business operations. And the application of ICT for logistics management is one of the most attractive trends. This paper has presented a detailed overview of logistics management. This report has discussed the uses of ICT for the different components of logistic services. This report has also discussed the benefits and challenges of ICT logistic technology. This report has also outlined a real life case regarding ICT technology application for logistic management services. Technology Innovation in Logistics Sector In the last few years, the operations of logistics and transport sector have been modernized with the latest information and communication technologies, espe cially those which are associated with the Internet and e-business. Though, the idea of logistics and logistics management is not new. Additionally, there is nothing new in the areas of logistics. In fact, people have been maintaining and warehousing goods ever since the days of early Egyptian times. Goods and materials have been transported through transportation means when people initially learnt about the logs float downstream. Also, the storage has been in place since people initially revealed that, there was a way to live long and survive in cold winter (Consultrans, 2008; Somuyiwa & Adewoye, 2010; Nigel et al., 2010). In addition, currently the emergence of ICT and its application to logistics management is the similar token as the ancient transportation was done but slightly changed the associated b2b (business to business) transaction potential also changed the way in which business supply chain operates. In this scenario, the Internet has facilitated data and information ex change on an extraordinary level, frequently at a speed that is extremely quick for standard consumption. Therefore, businesses are at the present prepared to make efficient use of data, from warehouse management systems, which hold information on customer/supplier warehouse record levels and major client ordering outlines and transport management systems inside that data and information pertaining to the site of significant supply chain assets, for example as vehicles or products are

Car Safety Technologies Research Paper Example | Topics and Well Written Essays - 750 words

Car Safety Technologies - Research Paper Example n the wake of high incidents of accidents, governments have been working hard with automobile producers to incorporate safety technologies in their car models. As such, it is crucial for every individual to understand car safety features before making any purchase. This paper explores some of the most crucial car safety technologies in the automobile industry for the benefit of individuals with plans of buying cars at present or in the future. What would it feel like to take a ride in a car with faulty braking system or loose wheels? Ideally, no one would ever want to put his or her life at risk by getting behind the wheel of a road unworthy car. However, many accidents have occurred with vehicles perceived to be perfect for the road, but how can this problem be solved? The incorporation of car safety technologies is the answer to improving passenger safety in cars. Advance technologies are ensuring high-level testing and thus safer vehicles. Automobile producers are actively pursuing and investing in technologies, which are aimed at improving safety of their products. The following are some of the car safety technologies available in the automobile industry: Electronic stability control (ESC): This technology is significantly minimizes the risk of car skidding when one pulls an emergency action. ESC technology is made in such a manner that it applies automatic braking to particular car wheels (Aparow et al 270). This technology also has the ability to cut the engine power temporarily so that the car driver can maintain control of the car. ESC remains a crucial safety technology in modern vehicles, thus car buyers and owners should ensure they fit this particular car safety technology. Tire-pressure monitoring technology: In the US, all passenger vehicles of 10,000 pounds or below are required by the Traffic and Safety Administration to be fixed with a system that monitors pressure of the tires. Sensors fixed on the car wheels will alert the driver in the

Policing in Contempoary Society Essay Example | Topics and Well Written Essays - 4000 words

Policing in Contempoary Society - Essay Example The basic reasoning behind having a police force has not changed, bu the methods that at uses and the tools at its disposal have. Thus "policing" in the late Nineteenth Century implied a much greater degree of one-on-one human contact than many police functions today (Holdaway, 1979). The "bobby on the beat", often a member of the community who might be on first name terms with many of its inhabitants has often been replaced by the much more 'efficient' (and yet more isolated) surveillance camera. Modern day policing is essential an attempt to balance conflicting forces of technology versus traditional techniques. An interesting attempt to return to the idea of a very visible police force was the creation of Police Community Support Officers (PCSOs) early in this century to support the actual police. The PCSO was introduced within the Police Reform Act of 2002 in response to increasing calls for a more approachable and accessible police force. Some confusion has occurred regarding the actual duties and powers of a PCSO, as their role is essentially defined by the Chief Constable of the area they are working within. Thus many PCSOs may detain a person for up to thirty minutes but may not use force to prevent them from escaping. In what precise sense the person is then "under arrest" is thus uncertain (Tameside, 2006). A series of powers that nearly all PCSOs possess include issuing Fixed Penalty Notices for various traffic, littering and animal offenses; the seizure of alcohol from minors and general powers to keep the peace. In many ways they represent an attempt to return to the role previously held by foot-patrol police officers. One reason that such a new position is needed is the increasing numbers of police who are now assigned to serious crime and anti-terrorism activities. In a sense the anti-terrorist activities are an extension of policing into an area normally occupied by the armed forces and various "secret" (and officially non-existent) groups such as MI5 and MI6. Thus the police are being used not only to enforce British laws but to protect the population from attack from both foreign and domestic groups. For example, on 22nd of July 2005 (the day after the London bombings) a Brazilian electrician called Jean Charles de Menezes was shot and killed by police officers while boarding an underground train. He was thought to be a potential suicide bomber. It turned out that he was nothing of the kind. Sir Ian Blair, the head of the Metropolitan Police, stated a few days later that police did indeed have a "shoot-to-kill" policy regarding suspected suicide bombers. He said that the head was the only place that a terrorist could be effectively stopped: There is no point in shooting at someone's chest because that is where the bomb is likely to be. There is no point in shooting anywhere else if they fall down and detonate it. (Blair, 2005) This is a remarkable change from the old ethos of British policing, but one that can be seen to reflect a new situation. Before the existence of the IRA there were few terrorist threats to Britain, and the new threat is greatly different because the people involved with it are quite prepared, and

Guest speaker paper Movie Review Example | Topics and Well Written Essays - 500 words

Guest speaker paper - Movie Review Example The presentation seems to cover the fundamental aspects of marketing and their relevance in the hospitality industry. Incorporation of the modern advancement in information technology is highlighted by the guest speaker as instrumental in determining the success of hospitality industry. Marketing must therefore include comprehensive consumer feedback systems. This would help the hospitality company to make necessary adjustments and fill the demand gap which will go a long way in boosting the image of the firm. The speaker focusses on the need to adopt new hospitality and travel marketing management practices in order to remain relevant in the market (Nykiel,2012). Positioning is pointed out as a critical tool in enhancing the positive outcome in any marketing endeavors. This would be achieved through in-depth analysis of market trend and emerging consumer behavior. Market segmentation and 8Ps are explored by the speaker as they are considered core in boosting the overall set goals. E mbracing diverse cultural background of the hospitality consumer community is a strong variable when it comes to attaining customer satisfaction. The presentation has exhausted the expected marketing plan strategies and its impact in determining the success of an existing company or potential entrant. The speaker’s contribution in hospitality marketing offers an insight into the underlying concepts in organization success. Management practices and flexibility to emerging changes remains key in achieving short and long term goals. It is worth to note that intensifying competition in the hospitality industry calls for sound marketing plan. The plan must accommodate changes as market trend evaluation takes course. Hospitality and travel industry has experienced significant changes due to the influence of globalization (Nykiel, 2012). In essence, I believe the speaker’s ideas would be helpful in understanding the marketing management transition

Slumdog Millionare Essay Example for Free

Slumdog Millionare Essay In the late 1800’s there lived well-known Hindu monk by the name of Swami Vivekananda. It was his reputation to be wise and many people looked to him for guidance. One of his most famous quotes states, â€Å"the great secret of true success, of true happiness, is this: the man or woman who asks for no return, the perfectly unselfish person, is the most successful. † This statement is one that can have many different meanings to different people. One may find that this quote is enough to bridge the gap between the western mindset and a fundamental ideology of a belief found amongst the people residing in India. In some senses there can be made a correlation between Vivekananda’s quote and a boy who plays the main character named Jamal, in the 2008 film â€Å"Slumdog Millionaire† directed by Danny Boyle. Jamal’s story of success can be related to Vivekananda’s quote as well as the topics discussed in class through many ways. A few of these ways include the belief of karma, dharma, and oneness. It is arguable that Vivekananda is discussing the idea of both karma and dharma in his quote. Jamal follows his dharma throughout the film by being a good brother to Saliam to spite some of the wicked ways his brother has treated him growing up. He is also following his dharma by caring for Latika even though situations are not always ideal for the couple. Jamal’s ridged childhood has scared him emotionally, but he managed to make a negative into a positive. Jamal learns, grows, and develops an optimistic outlook on life trying to make the best of what he had given his situation. Even when Jamal’s situation was worsened by external forces in addition to internal conflict he did not allow negativity to stand in the way of what he knew was right and wrong. Through following his moral compass Jamal followed his dharma. Following his dharma had a definite influence on Jamal’s karma. Throughout the film. Jamal does good things because he knew that they were the right thing to do, and not because he is trying to get anything in return. One example of an act of good karma belonging to Jamal might be said to be the first time that he helped friend Latika. Through comforting her after the loss of her parents, looking out for her as â€Å"the third musketeer† and sheltering her in the rain he was incurring good karma. In addition to the goodness of Jamal’s actions that radiate through the theme of the film, Jamal exemplifies truly trying to achieve oneness. Jamal’s innocence as a child and his selflessness as an adult are just two things that truly helped him to achieve oneness. It might even be said that after the film was viewed one can make the assumption that oneness was achieved for Jamal at the end. Once the couple reunites after being torn apart many times through their lives it might be said that when the couple finally walks into their future together there is a notable sense of harmony that can be observed. Conclusively, the film â€Å"Slumdog Millionaire† it is arguable that the main character Jamal achieves oneness, inherits good karma through his actions, and truly strives to do good therefore having a positive effect on his dharma. Jamal can even be said to have reached true success according to Vivekananda’s quote. This is true not because he has made it so far in the game show, but rather because he has found happiness by being an unselfish person and asking for nothing in return for his good deeds.

Psychology of Aesthetics: Overview of Theories

Psychology of Aesthetics: Overview of Theories How is aesthetic experience linked to familiarity and information? Critically discuss at least two theoretical perspectives and provide evidence based on the literature. The phenomenon of aesthetic experience refers to a preference judgement to sensory experience. This hedonic response has its roots from the philosopher Baumgarten 1750 (as cited in Reber et al, 2004) who likened the concept of sensation and perception pertaining to beauty, appreciation and art. The philosophical approaches influenced the endeavor to discover contributors to aesthetic experience. Conversely, Fechner adopted an empirical approach rather than the complex philosophical approaches to understanding aesthetic experiences. For instance, experimentation on stimulus properties and preference responses provided a more organized bottom – up approach. (Shimura and Palmer, 2014) Gestalt psychologists took on a holistic approach to the principles of perceptual organization. For instance, the principle of familiarity suggests that objects appear to be grouped if the groups are assured to be familiar or meaningful. (Goldstein, 2002) Another principle proposed is that stimulus patterns are pictured in a style that is the most simplistic. For example the Olympic symbol is not usually perceived as nine shapes within five circles but simply as five circles. Thus, Gesalt account does provide a reason into the perception of stimulus. However, Gesalt principles do not explain the role of familiarity and simplicity of information in aesthetic experience. (Goldstein, 2002) One explanation introduced by the processing fluency is the ease of processing information which consists of perceptual fluency and conceptual fluency. (Reber et al. 2004) Perceptual fluency refers to the ease of processing the perceptual features of a stimulus (Jacoby and Kelley,1987). Whilst, Conceptual fluency is the ease of processing the meaning of a stimulus, or the fluency of conceptually driven processing (Whittlesea, 1993). Prior exposure to stimuli can increase processing fleuncy this is the mere exposure effect report by Zajonc (1968) He theorized the more often an individual is exposed to an object the more likely they are to develop a preference for stimulus that is familiar than unfamiliar. He demonstrated the causal relation between mere exposure and attitude enhancement. Through a series of experiments nonsense words, Chinese ideographs and photographs of faces were presented in counter balanced order to participants and rated on a scale of how good or bad stimulus words meant and how favorable photographs were. Liking for a stimulus was found to be positively related to the amount of stimulus exposure. The proximity of experienced fluency and preference judgment can lead participants to misinterpret fluency as their preference reaction to the stimulus. Hence, repeated exposure of a stimulus increases perceptual fluency, which in turn increases the likelihood of misattribution to preference for stimulus. (Bornstein and D’Agostino, 1994).The mere exposure effect can provide an account for, different cultural preferences seen in society. For instance, Hannon et al. (2012) used simple rhythms common in American and Turkish music, complex rhythms common in Turkish music and highly complex rhythms not found in Turkish and American music. Turkish participants performed accurately in simple and complex conditions. However, they performed less accurately in highly complex condition. Conversely, Americans performed accurately when detecting disruptions to the simple rhythm. However, they performed less accurately on the complex and highly complex conditions. Nonetheless , the robustness of the mere exposure effect is controversial. Kali (1974) exposed children aged seven, nine and eleven years old to Chinese characters. Children then ranked the stimuli according to liking. The seven and nine year olds preferred the familiar characters and the eleven year olds preferred the novel stimuli. Another set of ranks taken three weeks after indicated that eleven year olds preferred the more familiar characters. It was proposed boredom effects intervened on preference ratings. Indeed, Borstein et al. (1990) suggests That, simple stimuli become boring in comparison to complex stimuli. Berlyne 1960,1974 (as cited in Messinger,1998) proposed that intermediate levels of information produce the highest ratings.Thus, Uncertainty of information is related to aesthetic preference in the inverted U shape function rather than the linear function proposed by the mere – exposure effect. Whilst, preference was based on stimulus related arousal, preference increases to maximal liking, as arousal potential reaches the optimal level. Furthermore, arousal leads to a decrease in liking thus displeasure increases. ( Martindale et al. 1990) This idea of information on preference derived from information theory which is based on mathematical principles. (Berlyne,1957) utilizing a logarithmic equation to measure information yielded by all possible combinations of a given number of stimuli. When there are equally likely possibilities in a stimulus set, the higher the figure the more informational stimulus tends to be, since more combinations are involved. Martindale et al. (1990) tested Berlyne’s predictions. In the first experiment they asked participants to rate their liking for a series of random polygons varying in size and number of turns. A rating scale has the advantage that it provides a degree of opinion rather than a binary response. Results indicated that polygons with ten turns were preferred and that size had no effect on preference. However, when the same experiment was repeated with a larger range of size and complexity levels. Preference was linearly related to complexity. This questioned the ecological validity and generalizability of Berlyne’s model. Martindale et al. (1990) This contradiction challenges the processing fluency account as a simple stimulus should be preferred as there is less information compared to complex stimulus. Perhaps the mediation of other factors plays an important role, such as expertise and expectation. Reber et al (2004) when expectections of complex stimuli are violated by e asy processing then this creates pleasure. Reber et al. (2004) Asethetic pleasure has been found to vary among experts and novices. People who are novices tend to prefer simple, protypical stimuli such as symmetry whereas experts prefer complex, asymmetrical stimuli. (McWhinnie, 1968) Preference for symmetrical sequences in body movement was investigated by Orgs et al. (2013). Participants were exposed to either symmetrical or asymmetrical sequences. Both groups, then rated the sequences. Results indicated that both groups rated symmetrical sequences higher. Participants in the asymmetrical group displayed an increase preference for asymmetrical sequences. This can be explained by the mere exposure effect. The influence of aesthetic preference on compositional structure and postural information may differ among novice and experts. Moreover, other behaviours such as the ability to identify the structure in aesthetic experience and if participants are asked to perform actions instead of using rating scales is to be explored. Jacobsen and Hoefel (2003) showed symmetrical and non symmetrical patterns and recorded whether participants judged them as beautiful or not beautiful. They correlated this to Event related potentials. The results indicated that symmetrical patterns were positively correlated to beautiful judgements. Aesthetic judgements related to anterior frontomedian and right hemisphere activation. This does provide an account of processing aesthetic appreciation occurring in specialized brain areas. Nevertheless, this correlation does not mean that specialized brain activation causes aesthetic preference for symmetrical patterns. Event related potentials (ERP) are difficult to detect in the electroencephalograms (EEGS) the ERP is combined with other electrical signals. However the procedure offers a non-invasive technique compared to other procedures which expose participants to radiation or injection. (Kolb and Wishaw, 2009) In addition, the variety of aesthetic preferences are not captured by the forced choice methods. Preference for symmetrical patterns may be due to fluent processing as there is less information to process. (Reber et al. 2004) The preference towards a given feature over another is not well explained. Bar and Neta (2006) Adopted an evolutionary perspective, they proposed sharp objects signal danger and curved objects signal safety. They found a preference for curved objects. Furthermore, there was no difference in reaction time, which challenges the perceptual fluency account. Findings support the mere exposure effect as real objects was preferred over novel patterns. Evolutionary perspective poses issues of falsification however, Carbon (2010) used realistic images of cars from 1950 to 1999 and found a preference for curved models, although fashion trends can also have an impact. The stimuli used is more realistic than rating polygons. In addition, this illustrates aesthetic experiences can change over time. The majority of the studies discussed explore aesthetic liking, however, many dimensions of aesthetic experiences exist. Such as, the pleasure of negative emotions is not captured well. In overview, the studies discussed suggest that the familiarity, novelty, complexity, simplicity of information plays an important role in aesthetic experiences. ( Zajonc,1968; Messinger ,1998) That is, preference for something is in between familiarity and novelty. As boredom intervenes with preference and familiarity. (Borstein et al.1990)Novelty can violate expectations and signal danger. (Reber et al.2004;Bar and Neta, 2006) This is similar for complex and simple information. Preference for something is between easy and challenging stimulus. ((McWhinnie,1968) Preference for things that is known can explain cultural differences in aesthetic experiences. (Hannon et al, 2012) Through neuroaesthetic approaches, specialized brain areas can be linked to aesthetic experience. (Jacobsen and Hoefel, 2003) Despite, different tastes neuroaesthetics can offer a way of investigating the underlying mechanisms involved in the aesthetic experience to generate a set of principles that influence aesthetic experiences. In a nutshell, the theoretical perspectives indicates detecting regularities and understanding information is something humans find aesthetically pleasing. References Bar.M,Neta.M (2006) Humans prefer curved visual objects. Psychological science,17,645-648. Berlyne.D.E. (1957) Uncertainity and conflict: A point of contact between information-theory and behaviour – theory concepts. The psychological review. 64,6. 329-339. Borstein.E.R,Kale.R.A,Cornell.R.K. (1990) Boredom as a Limiting Condition on the Mere Exposure Effect.Journal of Personality and Social Psychology.58, 5, 791-800 Borstein.R.F, D’Agostino.P.R. (1992) Stimulus recognition and the mere exposure effect. Journal of personality and social psychology, 63, 545-552. Carbon.C.C. (2010) The cycle of preference: long –term dynamics of aesthetic appreciation. Acta psychologica, 134, 233-244. Goldstein.B.E (2002) Sensation and perception (6th edn) USA: Wadsworth. Hannon, E. E., Soley, G., Ullal, S. (2012, February 20). Familiarity Overrides Complexity in Rhythm Perception: A Cross-Cultural Comparison of American and Turkish Listeners. Journal of Experimental Psychology: Human Perception and Performance. Jacobsen.T, Hoefel.L. (2003) Descriptive and evaluative judgement processes: Behavioural and electrophysical indices of processing symmetry and aesthetics. Cognitive and Behavioural Neuroscience.4, 289- 299. Jacoby, Larry L. and Colleen M. Kelley (1987),Unconscious Influences of Memory for a Prior Event, Personality Social Psychology Bulletin, 13 (March), 314-336. Kali.V.R (1974) Familarity and attraction to stimuli: Developmental change or methological artifact ? Journal of experimental child psychology. 18, 504 – 511. Kolb.B,Whishaw.Q.I (2009) Fundamentals of Human Neuropsychology. (6th edn) New York: Worth publishers. McWhinnie.J.H. (1968) A review of research on aesthetic measure. Acta psychologica. 28, 363-375. Martindale.C,Moore.K,Borkum.J. (1990) Aesthetic preference: Anomalous findings for berlyne’s psychobiological theory. The American journal of psychology. 103,1, 53-80. Messinger.M.S (1998) pleasure and complexity: Berlyne revisted. The journal of psychology. 132, 5, 558-560. Orgs.G,Hagura.N,Haggard.p (2013) learning to like it: Aesthetic perception of bodies, movements and choreographic structure. Consciousness and cogition. 22, 603-612. Reber.R,Schwarz.N,Winkielman.P. (2004) processing fleuncy and aesthetic pleasure: is beauty in the perceiver’s processing experience ? Personality and social psychology review, vol: 8, 4, 364-382. Shimaura. P.A,Palmer. E.S.(2014) Aesthetic science connecting Minds, Brains and Experience. New York: Oxford university press. Whittlesea. A.W.B (1993) Illusions of familiarity. Journal of experimental psychology: Learning, memory and cognition. 19,6,1235-1253. Zajonc. R.B (1968) Attitudinal effects of mere exposure. Journal of personality and social psychology. 9, 1- 27.